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a stock investor laid over a upward stock path and numbers
John Wilson


Stocks Stocks indicate ownership in a corporation and represent a claim on part of the corporation’s assets and earnings. The great Benjamin Graham described them as a part ownership in a business, nothing more. Stocks are traded on securities exchanges (the Stock Market). Investors can use their savings and buy into the equity of a

lady by the window in a real estate building

Real Estate

Real Estate Real estate includes land, the buildings on it, and any natural resources that come with it. It also includes any rights people have to use the land and the resources on it. Real estate investing is the process of using money to purchase property or land with the intention of making a profit from it. This can be

padlock binding a GIC contract

GICs – Guaranteed Investment Certificates

Guaranteed Investment Certificates (GICs) GIC stands for Guaranteed Investment Certificate. It is a type of investment that guarantees a fixed rate of return over a fixed period of time. In Canada these products are guaranteed by the government. GIC terms can range from as short as 30 days to as long as 10 years. GIC laddering takes advantage of these

Ipad and a pen on investment sheets


Investing Investing is the act of allocating resources, usually money, with the expectation of generating an income or profit. Different types of investments include stocks, bonds, real estate, and mutual funds. There are many ways to invest, and each has its own benefits and risks. Some people choose to invest in stocks, which can offer the potential for high returns


Our mission: offers financial advice and tools to help people manage their money. The site offers budgeting tools, investment advice, tips for saving money, and other resources to help people make better financial decisions. We work very hard to offer unbiased and accurate information that can help people improve their financial situation. 

We have an ad environment on our site to support our costs, but we do not make commissions on the financial products we are reviewing. We can therefore maintain our neutrality and integrity. 

On our site, you will find tips to save money & invest wisely. You will also find helpful tools to make major purchases, such as a home or a car.

Our end goal is to help Canadians manage their money better and make informed decisions about their finances, so while it can be applied internationally, our main angle will always be Canadian.